January 15th Luncheon: Firestorm by Jacob Soboroff

About The Book: Firestorm: The Great Los Angeles Fires and America’s New Age of Disaster

A revelatory and searingly immediate report from the frontlines of the firestorm that consumed Los Angeles, from the MS NOW correspondent and New York Times bestselling author of Separated, who covered the fires on the ground as an LA native.

On the morning of January 7, 2025, a message pinged the phone of Jacob Soboroff, a national correspondent for MS NOW. “Big Palisades fire. We are evacuating,” his brother texted within minutes of the blaze engulfing the hillside behind the home where he and his pregnant wife were living. “Really bad.” An attached photo showed a huge black plume rising from behind the house, an umbrella of smoke towering over everything they owned. Jacob rushed to the office of the bureau chief.

“I should go. I grew up in the Palisades.”

Soon he was on the front line of the blaze—his first live report of what would turn out to be weeks covering unimaginable destruction, from both the Palisades Fire and the Eaton Fire, in Altadena. In the days to come, Soboroff appeared across the networks of NBC News as Los Angeles was ablaze, met with displaced residents and workers, and pressed Governor Gavin Newsom in an interview on Meet the Press. But no story Soboroff has covered at home or abroad—the trauma of family separation at the border, the displacement of the war in Ukraine, the collapse of order in Haiti—could have prepared him for reporting live as the hallmarks of his childhood were engulfed in flames around him while his hometown burned to the ground.

But for Soboroff, questions remained after the fires were controlled: what had he just witnessed? How could it have happened? Is it inevitable something like it will happen again? This set Soboroff off on months of reporting—with firefighters, fire victims, political leaders, academics, earth scientists, wildlife biologists, meteorologists and more—that made him keenly aware of how the misfortune of seeing his past carbonize was also a form of time travel into the dystopian world his children will inhabit. This is because the 2025 LA fires were not an isolated tragedy, but rather they are a harbinger—"the fire of the future," in the words of one senior emergency—management official.

Firestorm is the story of the costliest wildfire in American history, the people it affected and the deeply personal connection to one journalist covering it. It is a love letter to Los Angeles, a yearning to understand the fires, and why America’s new age of disaster we are living through portends that—without a reckoning of how Los Angeles burned—there is more yet, and worse, to come.

About the Author

Jacob Soboroff is an MS NOW Senior Political and National Correspondent. His first book, Separated: Inside an American Tragedy, was a New York Times bestseller, and it was a Los Angeles Times Book Prize Finalist and an American Bar Association's Silver Gavel Award Finalist. Separated was adapted into an acclaimed film by Academy Award-winner Errol Morris. For his reporting on the child-separation policy, Soboroff received the Walter Cronkite Award for Individual Achievement by a National Journalist and the Hillman Prize for Broadcast Journalism. He lives in Los Angeles.

About the Luncheon

• Doors Open: 11:30 a.m.

• Books: Registrants will pick up their books at the luncheon.

• Guests: Non-members are welcome to attend up to one luncheons per season. Members may bring with them an unlimited number of non-member guests, as long as the guests, individually, abide by the above Non-member Guest policy.

• Registration: Pre-registration is required. 

• Payment: Pre-payment is required.

• Cancellation Policy: Refunds will not be allowed for cancellations received after registration closes, and no-shows.